Do You Want To Smell Like Burger King? Try New Cologne

No one has swagger like the King, but do you want to smell like a piece of charred meat? 

Well if you do, Burger King has announced the release of their new body spray, Flame.  The tag line for the new cologne is: “the scent of seduction with a hint of flame-broiled meat.”

Sounds yummy ;)

The restaurant sector needs some fire!  The recession has hit the sector pretty hard this year.  Year-to-date, BK’s stock has fallen 29 percent.  The bright side of the loss is that is better than the overall market.  The S&P 500 has lost over 37 percent of its value during the same period.

Today, Burger King’s stock closed 1.5 percent higher. Does that have anything to do with Flame?  I doubt  it, but perhaps the unique scent will give BK an end of the year sales boost. 

BK’s fiscal year ends in June so there will be plenty of time for more Flame-like stunts in case this one fizzles.

For more info on Flame, visit: www.firemeetsdesire.com