Doctor, Doctor I can’t stop tweeting!
June 2, 2009 by Anna Farmery
Filed under Social Media
At Buzz Networker I want to highlight how people are using social media in case studies. Today I talk with Dr Ugona Olisa of Dermaesthetix who is a Doctor who uses social media to connect with people, creating a relationship of trust which is vital in the medical world. You can follow Dr Ugona on twitter as Dermaesthetix
What makes a Doctor invest time in social media?
Social media, provides another platform to form new relationships through constant interaction and the sharing of one’s experience as a doctor. You may be the best doctor in the world but if no one knows about you or the services you offer, you will not be in a position to give anybody the opportunity to take advantage of your expertise.
The interaction also gives you a feel for the level of interest in the services you offer which can be measured by the amount of click through’s generated by a link on a particular topic posted or questions you get asked while your on these sites. When i weighed the time required to do this against the benefits i soon found out it was time well spent.
How has social media changed the way you think or work?
Thanks to social media, I recently made changes to my website to actively promote skin health analysis when i realised, through constant interaction on twitter that there were lots of people actually interested in finding out how healthy their skin was with emphasis on knowledge, understanding and maintaing a good skin care regime.
Which tools have helped both you personally and also the business?
Twitter, google alerts and blogging have been my favourite tools. The alerts keep me updated with developments and news within my area of interest while twitter on the other hand gives me the opportunity to form and maintain relationships, share news updates, carry out informal surveys and at some point run “twitter” only offers specifically for twitter account holders. Blogs- I plan to start writing as soon as i can allocate time to it as this would be the avenue to write about the topics of interest which i can share with other people.
How do you think social media can help the medical profession?
Social media can be a great avenue for doctors to informally share new ideas and debate topics of interest. This is even more important than ever as a lot of people especailly the young spend so much time on Social media sites like twitter and facebook. would you want to engage with your local GP on facebook or twitter?
The challenge as always is finding the time to do this.
If you know of anyone using social media in a different way or in an unusual industry then let me know at anna@theengagingbrand.com
