Does Your Brand Have Star Power?
June 25, 2009 by Kim Beasley
Filed under Marketing
Have you ever dreamed about having your name next to a star as part of the Hollywood Walk of Fame? What would it be like to have your name up in lights and draw attention to to your brand? I think we all want our brand to be easily recognizable by others like McDonald’s or Nike.
Wouldn’t it be great if there were a formula that one could follow to create “star power” for a brand? It would mean that a business owner would be able to build brand recognition that would help them attract new customers and retain current customers.
To help you identify ways that you can brand your business as you plan on creating “star power” appeal, I’ve included a starter list below of things you can do.
- Positioning yourself as a leader in your industry.
- Share business tips that would help others grow their business.
- Create an attractive packaging for your brand which includes appealing colors, graphics and USP.
- Be open to challenges to change as your grow your brand. Adapt to the need to change as your brand grows.
- Monitor your success factor as you grow your brand. Online reputation is an important factor in growing your brand.
Beginning with this list is a great way to get started as you build “star power” into your brand. I’ve included a video below that shares additional details to help you build your brand awareness and recognition.
Solid info, but in my experience the suggestions shared to build brand starpower — packaging, sharing helpful tips, positioning yourself as a leader in your industry — are tactical execution issues. Suggest that the primary strategic issue begins with knowing the emotional connections your customers make to your company and products. Why should your customers give a rip about your brand? For example, why do your products or services delight, inspire or nurture them? If you can’t authentically connect your company brand to what your customers care about deeply then, in my experience, the chances of ’starpower’ are slim indeed.