Does Your Business Celebrate Holidays?
March 17, 2009 by Jean Murray
Filed under Business
Happy St. Patrick’s Day! Is your business recognizing the holiday? I don’t mean giving your employees the day off, but do you have special holiday sales or events?
Many people love holidays and smart business owners take advantage of this fact by providing reasons to celebrate – buying something special from their business, that is.
As you can see by the BizFact, a fair percentage of people will recognize the holiday with a special dinner or by going to a restaurant or bar. But there are lots of other possibilities for your business to link to a holiday.
A local quilt shop, for example, is offering green fabric at special prices. And book sellers all over are offering Irish-related books and other related products. No matter what you sell, I’m betting you can find a link between your business and the holiday. Be creative. Here are some suggestions:
A special “holiday package” or special pricing- How about putting together related products and offering them at a special low price? Or giving a discount for anyone who is Irish – or says they are (wink wink), or anyone wearing green?
Links with holiday terms: “Green” for St. Patrick’s Day, for example could tie in to environmentally friendly products as well as money.
It’s too late for St. Patrick’s Day, of course, but think about other holidays coming up and take advantage of the special feelings people have about them. Nothing is too corny for people to get into the spirit of a holiday. And the goodwill you create will help you turn casual customers into regulars.
Image source: Newscom
