Does Your Content Match Your Keyword?

One factor that most SEO believe search engines look at is the relationship between your content and your keyword.   I remember in the old days when you can get away with writing content and just plugging in a keyword which is totally unrelated to the context of the page.  It doesn’t work anymore.

Google has been very successful with knowing what the overall theme of a certain web page is about.  In fact that is the cornerstone algorithm for their adsense program.   Google ads nowadays really match the content of the web page.   Do you think google doesn’t apply the same algorithm for matching your keywords with your content for organic search results?

I’ve posted about keywords in title, h1 tags, and body of the text in previous posts but one of the things to consider is that it has to be consistent with the overall theme of your content.  One  question you might ask yourself is, does your content support the ‘keyword’?   Does any of your paragraphs talk about something else not part of they keyword?

Example,  your keyword is “nike shoes”.   Do you also talk about “prom shoes”  or “leather shoes” in the same webpage?     If you catch yourself doing that,  then you might be hurting  your own ranking.

Just to give an idea on what to write about,  think of subcategory or subsets of your keyword.   In our example “nike shoes”  you might  talk about benefits of nike shoes,  costs of nike shoes,  different types of nike shoes, different categories of nike shoes (ie  nike basketball shoes, nike  tennis shoes..etc).

But of course don’t delve into much details of a subtopic.  It is best to create a new webpage for each of your subtopics.

So next time you create a content,  take a second look if your content matches your keyword?