Domino’s Pizza Launches Big Taste Bailout

Earlier this week, Domino’s Pizza launched their “Domino’s Big Taste Bailout” promotion. The campaign’s TV commercials and online spots feature Dave Brandon, CEO of Domino’s Pizza on the streets of Washington, DC, New York and New Jersey. Brandon is making an offer to deliver three or more medium, one-topping pizzas or oven baked sandwiches for just $5 each to American consumers.

Super Big Taste Bailout (screenshot)

“We know times are hard, it’s a reality we are all facing,” said Brandon. “But I didn’t go to Washington to ask for a bailout. Instead, we are giving one. I’m proud to be able to offer our consumers a promotion with such a great deal on pizza. By adding our oven baked sandwiches to the mix we are further increasing the number of taste varieties to the offering.”

Online, the promotion continues with the “Super Big Taste Bailout.” On the Domino’s microsite at superbigtastebailout.com, visitors are encouraged to nominate a friend who needs a bailout. Two winners, along with their nominating friends, will be selected to receive a year’s worth of Domino’s products with Brandon delivering the prize package himself.

On the website, you can nominate your Facebook friends, or fill out the form to nominate anyone else you know. You can also get coupons, view the menu, find locations, and of course, place your order for pizza.

Leading up to the Bailout delivery, you can see a countdown on the site indicating when it will take place. On the day of the first delivery, the website will change to show Brandon’s location as he arrives at the winner’s house. Then, the countdown for the next winner of the Super Big Taste Bailout will begin.

In addition to the grand prizes, visitors can also win a Big Taste Bailout meal. In these tough economic times, everyone can appreciate a free meal.

This campaign taps into the theme of bailouts, which is dominating the news. The chance to win a year’s worth of Domino’s is the draw, but the fact that you nominate someone else (rather than entering yourself) is a nice touch. The microsite is a great format for users to enter the competition, while also being encouraged to check out the menu and order Domino’s now.