Dr. Dre to release new spirits

Rap mogul, Dr. Dre, has entered into an equity partnership (rather than the typical celebrity spokesperson role) with Drinks America to produce a super-premium cognac (what is it with rappers and Cognac?) and a sparkling vodka “beverage”. I was kind of interested until I got to the “beverage” part. That just reminds me of coolers and other pre-mixed vodka cocktails that are generally far too sweet for me.

“I’m always down for a new challenge,” Dre said in a statement. “When Drinks Americas approached me about going into business with them, I knew there was a lot of competition out there but it was the same way when I started doing music. I’m going to put the best product out there, because that’s what I do.”

Dr. Dre’s spirits are slated to hit the stores in the next 60 days. The release is supposed to be timed to coincide with the artist’s next CD – Detox. (image of the consummate businessman from AskMen)