DuPont’s 2006 Car Color Popularity Report
September 13, 2007 by Susan Gunelius
Filed under Marketing
Each year, DuPont releases a report showing the most popular car colors (based on actual manufacturing numbers) throughout the world. In 2006, Silver remained at the top of the list for the sixth year in a row (it replaced green in 2000 to start its reign). It’s interesting to look at DuPont’s 2006 color popularity report to see how the color preferences of consumers differs (or doesn’t) based on vehicle models as well as throughout the world.
Here are the results from DuPont’s 2006 Global Color Popularity Report for North America:

In its full report (you can read it here), DuPont notes that in terms of color preferences, the world is getting flatter. Throughout the world, neutral colors like silver, gray, black and white are the most popular in nearly every car model category and almost every part of the world.















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