Email Marketing: $2B by 2014
June 15, 2009 by Stephen Kersey
Filed under Marketing
According to a recent report by Forrester Research, United States email marketing will reach $2 billion by 2014. That number comes about after factoring in 11% compound growth each year between now and 2014.
Forrester
If you are in the marketing world, you likely already know the power of email marketing. The report by Forrester Research points to falling costs, more online usage by consumers and high ROI as reasons why email marketing will grow by this staggering rate.
While the good for email marketers is mostly very good, one problem that may become an issue is the growing use of social networking messaging. For example, many online consumers now use Twitter, Facebook and MySpace more than their traditional email account. As a result, traditional email marketing will likely be forced to alter its current strategy in order to thrive down the line.
