Embed RSS feeds with api4rss

I picked up this bit of news from Got Chance and its about a newly released service from Ollie Parsely called api4rss - that can reproduce RSS and some Atom feeds as html using Java Script API. One only had to fill the form and in a few second an HTML code ,which can be posted on any web page, will be produced. As previously mentioned the application work best with RSS feeds (and some Atom Feeds) and it is best to use it with feeds from Feedburner.

The service’s website the reveals the story behind the creation api4rss and the way it operates:

The idea came about when a site I was on had some users that wanted to write out HTML version of some RSS feeds. These people has virtually no knowledge of any web programming languages. A basic knowledge was about the limit. So I then came up with this tool.

The main form uses alot of ajax to validate the feed and create your code. The ajax allows the information about measurements ans feed settings to be validated too without refreshing the page. The rest of the site uses static HTML and a little interaction with back end systems. The only time the user needs to change the page is if they use one of the links in the text or at the top of the page. This allows a very streamlined and very fast process time and gives you your code as quickly as possible.[Source]

Whats the difference between api4rss and SpringWidgets in Feedburner?

My first impressions is that: (i) api4rss is more customizable; (ii) api4rss seem to allow the user to do this more easily since you just have to fill up a form; and (iii) api4rss also allows creates a code for The Million Dollar Wiki and anything powered by MediaWiki.