Eminem on Twitter Marketing his New Album
May 20, 2009 by Stephen Kersey
Filed under Marketing
It seems like everyone is using Twitter these days. Individuals are using it to stay close to friends and family, while marketers are using Twitter to market products. Even hip hop artist Eminem is on Twitter while using it to promote Relapse, his first album in more than four years.
Image: Zuma Press
On Eminem’s Twitter, @eminem, he’s following no one but he has 85,700 followers. His Twitter has been abuzz as of late promoting his new album, which was released on Tuesday.
The content of his tweets has been varied. Some tweets point directly to the official website for Relapse, while others are simply random lyrics from the album.
It’ll be interesting to see if using Twitter becomes commonplace for artists in all genres to help promote and market their work.
Eminem on Twitter Marketing Relapse (Image: Amazon)
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Check out what others are saying about this post...[...] As someone who knows marketing, this just made too much sense. Eminem got some free publicity for his recently released album, while the “Bruno” character has a movie coming out in July. It’s simply too [...]