Comments on: Employee Actions Speak Louder than Mission Statements http://www.everyjoe.com/articles/employee-actions-speak-louder-than-mission-statements-168/ Sports News - Tech Reviews - Entertainment - Life Tips for EveryJoe Sat, 19 Dec 2009 05:24:38 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Naseer Green http://www.everyjoe.com/articles/employee-actions-speak-louder-than-mission-statements-168/comment-page-1/#comment-352601 Naseer Green Thu, 06 Nov 2008 07:24:59 +0000 http://www.commonsensepr.com/2008/07/31/employee-actions-speak-louder-than-mission-statements/#comment-352601 Ya i agreed Actions are more powerful than words to show and influence others. Ya i agreed Actions are more powerful than words to show and influence others.

]]> By: Valeria Maltoni http://www.everyjoe.com/articles/employee-actions-speak-louder-than-mission-statements-168/comment-page-1/#comment-352600 Valeria Maltoni Fri, 01 Aug 2008 10:46:30 +0000 http://www.commonsensepr.com/2008/07/31/employee-actions-speak-louder-than-mission-statements/#comment-352600 Baking a brand internally is a big challenge. For all the reasons I outlined and because often the language of familiarity is not the same as the polished language of branding. Why that is or should be, I have no idea. When I worked in the chemical industry, we used to have research names for compounds. We would do studies that lasted months. Then, when we were ready to launch a product, we would brand it. Guess what? By then, every employee was used to calling the compound a different name. There should be one name, one honest/uniform representation of what the product/service is. Baking a brand internally is a big challenge. For all the reasons I outlined and because often the language of familiarity is not the same as the polished language of branding. Why that is or should be, I have no idea.

When I worked in the chemical industry, we used to have research names for compounds. We would do studies that lasted months. Then, when we were ready to launch a product, we would brand it. Guess what? By then, every employee was used to calling the compound a different name.

There should be one name, one honest/uniform representation of what the product/service is.

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