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	<title>Comments on: Enterprise IG Rebrands as The Brand Union</title>
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		<title>By: Scott</title>
		<link>http://www.everyjoe.com/articles/enterprise-ig-rebrands-as-the-brand-union/comment-page-1/#comment-320967</link>
		<dc:creator>Scott</dc:creator>
		<pubDate>Wed, 05 Dec 2007 00:40:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.brandcurve.com/enterprise-ig-rebrands-as-the-brand-union/#comment-320967</guid>
		<description>I think they would have been just as effective printing the logo using invisible ink.  Are these guys serious and who signed off and accepted the logo as is?  I don&#039;t know anything about marketing, but the logo is absolutely forgettable and a little too covert.</description>
		<content:encoded><![CDATA[<p>I think they would have been just as effective printing the logo using invisible ink.  Are these guys serious and who signed off and accepted the logo as is?  I don&#8217;t know anything about marketing, but the logo is absolutely forgettable and a little too covert.</p>
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		<title>By: Mitch</title>
		<link>http://www.everyjoe.com/articles/enterprise-ig-rebrands-as-the-brand-union/comment-page-1/#comment-320965</link>
		<dc:creator>Mitch</dc:creator>
		<pubDate>Tue, 04 Dec 2007 23:24:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.brandcurve.com/enterprise-ig-rebrands-as-the-brand-union/#comment-320965</guid>
		<description>While I find that it&#039;s hard to read, from an artistic perspective I love it. It would make a beautiful skateboard deck.

It doesn&#039;t come across as an established international branding agencies best work. It looks like they were trying to pull off something and either rushed it or flat out failed at producing the concept.</description>
		<content:encoded><![CDATA[<p>While I find that it&#8217;s hard to read, from an artistic perspective I love it. It would make a beautiful skateboard deck.</p>
<p>It doesn&#8217;t come across as an established international branding agencies best work. It looks like they were trying to pull off something and either rushed it or flat out failed at producing the concept.</p>
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