EveryBlock Purchased by MSNBC.com
August 17, 2009 by Stephen Kersey
Filed under Business
EveryBlock, a startup company that takes hyperlocal content to a whole new level, has been purchased by MSNBC.com. Although no price has been announced, most industry experts believe the deal is worth less than $10 million.
With hyperlocal news coverage being very hot right now, EveryBlock does what its name suggests — gives news about every block. Available in 15 cities right now, EveryBlock mixes civic information (such as restaurant inspections and the crime blotter), news articles (both blogs and mainstream media) and various other local information including pictures from Flickr and info from Craigslist.
Charlie Tillinghast, MSNBC.com’s President, sounds excited about the possibilities.
“What Everyblock represents is true local content in the form of substantive data,” said Tillinghast. “It adds something to the mix that nobody else does.”
With newspapers struggling, hyperlocal content should continue to grow in value over the next few years. If you are considering an online startup, anything hyperlocal is a very hot market right now.
MSNBC (Image: Flickr)
