Examing the latest numbers from ComScore
August 6, 2007 by Kevin
Filed under Social Media
According to the latest ComScore numbers social networking is continuing to grow. As always it is interesting to see who is out pacing whom.
Facebook has, as one may imagine, also grown quite a bit–270 percent, from 14,083,000 uniques to 52,167,000. ComScore charts Bebo as having grown about 172 percent, and Orkut as having grown about 78 percent.
Friendster might be considered an also-ran, at least in the U.S., but according to ComScore’s statistics, it’s growing almost as quickly as MySpace: 65 percent versus 72 percent. That being said, Friendster’s unique visits went from around 15 million to around 25 million, while MySpace’s went from about 66.5 million to over 114 million, so we’re clearly dealing with vastly different magnitudes here.
Interestingly enough, Hi5, which I’ve heard talked about as a rising star in the social-networking world, has been growing at a crawl compared with the others–only 56 percent growth from June 2006 to June 2007.
When looking into the numbers a bit more I found this great map from valleywag.com
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Check out what others are saying about this post...[...] ComScore recently published it’s numbers for international social network usage. Check out the sweet map overlay of social networks. [...]
[...] A report released by Com Score shows that social networks tend to have popularity that is stratified by countries. To me, this further verifies that people like to participate in social networks where their friends are. Danah Boyd talks about this connection all of the time. Say what you will about the format, but the usage will only increase and people will go where their friends are. If you are one of the big players in the web and looking to gain and defend user share, then you better get on board with microblogging. [...]