Comments on: Excessive Brand Extensions Can Dilute Your Brand

By: brandcurve on McDonald’s "Station M" Internal Branding

brandcurve on McDonald’s "Station M" Internal Branding — Thu, 13 Mar 2008 13:02:33 +0000

[...] Excessive Brand Extensions Can Dilute Your Brand [...]

By: A Branding Lesson from General Motors

A Branding Lesson from General Motors — Thu, 11 Oct 2007 02:37:28 +0000

[...] that over-saturating the market with your brand can dilute its strength overall (check out Excessive Brand Extensions Can Dilute Your Brand). Check out Jack’s post when you can! Tags:branding Branding Strategy Insider General [...]

By: Jennifer

Jennifer — Wed, 05 Sep 2007 02:00:50 +0000

Well, my first thought was MD for the same reason you said. Then you said the other thing about the Coke brand so now I don’t know. My guess is MD but not being a branding genius I could be wrong. I’ll have to go read Mark’s post and see what he has to say. But I do think coke has become confusing and lame in that they are trying to market “healthy” a soda is still not water no matter how you color it so it makes them seem false.