Facebook Demographic Trends
April 19, 2009 by Anna Farmery
Filed under Social Media
Over at O’Reilly Radar there are some interesting trends for Facebook. The full presentation of Facebook trends is here, but here some interesting facts that I have pulled out.
- 193+ million users broken down 51% Female and 45% Male
- Largest age group of active users in the USA – 18-25
- Largest growing category in the USA – 55-59 ( with 60-65 not far behind)
- Top countries in Asia for Facebook
usage – Indonesia and Hong Kong. - Only Africa books the trend with more male than female users.
- North America and Europe account for over 70% of Facebook usage
Over the last 6 months I have found that my facebook usage has dropped and my twitter usage increased, but it is important to remember that people who are new to the social networking or social media tools often feel comfortable with Facebook. It is easy to use, easy to understand and you can immediately see the advantage.
Yes I find that facebook is much less intimidating for users new to social media. I recently walked through the facebook sign-up process with a friend who is pretty new to computers. I was impressed at how simple and informative the process was for him.
Eric
I think for a non web 2.0 geek facebook is a wonderful way into social media. I am not a huge facebook user but it doesn’t feel like a web application in a way to new people. I would always recommend it as a place to start….