Fashion Brands Connect with Users on MySpace
August 31, 2007 by Susan Gunelius
Filed under Marketing
This week, the MySpace Fashion Channel was launched. It’s one more sub-community MySpace has created (similar to MySpace Music and MySpace Movies), which will give users access to targeted information in a unique, interactive way. This time, the target is people who like fashion and everything that goes with it.
In Style magazine, designers, celebrities and advertisers are quickly getting involved in what they expect will be a popular community of fashionistas and buyers. I have to agree with them. I think MySpace has a ready-made audience of users who will love the MySpace Fashion Channel, and the new sub-community will undoubtedly attract new users as well. The only real question is what channel MySpace will launch next.
With new competition for MySpace popping up online frequently, I have to think this type of differentiation will strengthen the MySpace brand overall. What do you think about MySpace’s new channels for sub-communities? Will they strengthen or dilute the MySpace brand?
For more information about the MySpace Fashion Channel launch, check out this article from Brandweek.
The only problem with this endeavor is the fact that all content on MySpace is user-generated, and therefore not trusted. Since MySpace is most commonly used as a conduit for info and media (rather than a provider in and of itself), I wonder how many people will look to them for expertise. Or will they simply steal the expertise of their collective user base.
Personally, I think MySpace is past it’s peak and all the brand extensions and media buyouts won’t save them. I fear this may devolve into the online equivalent of E! television, dealing in cheap gossip and “oh my god, look at her boots” stunts. We’ll see.
Oh wait. Yes, I have. I’m sorry, but I just don’t have it in me right now to type it all out again. Besides, it was just ramblings anyway. You didn’t want to hear me go on and on about this, right?
i agree with Prescott – myspace are well past their peak. besides, dispalying lots of paid content from already established media and fashion brands isn’t near as valuable as the ability of sites like fashionising.com which give upcoming designers etc a place to get out there and be seen