Fashion PR with Melissa Davis – Interview by Jill Sherman

How many times can you recycle an interview? 

Several times, apparently. The interview with Ruby Press founder Melissa Davis originally ran in Trend de la Crème, in February, and was recently repeated in PR Couture.

The fashion PR pro talks about her days as a fashion editor with some major titles, and the transition to the public relations side of the equation.

Here’s a glimpse of the interview:

I’m very picky about the companies we’ll represent. I started this company with the reputation of being someone with a trained editor’s eye and as soon as we show something uninspired to the editors in New York , we lose our credibility. We show our clients’ lines to the national press in NY twice a year and about 60-70 editors come see us in a hotel suite (over a span of three days) where we set up all of our clients’ products. Editors are very busy- I know from experience- so if we waste their time they won’t bother coming back the next time. We have to make sure it’s worth their while. And quite frankly, I don’t want to fake the enthusiasm! We really love and believe in our clients.

Also see the Ruby Press Blog, a collection of short posts and photos, not necessarily about the agency’s clients.