Fat Pig Chocolate: Oink if You Love It
March 10, 2008 by Susan Gunelius
Filed under Marketing
Ad Age highlighted the phenomenal packaging of Fat Pig Chocolate today, and I couldn’t resist taking a closer look at this product. The brand name and packaging imagery goes against everything one would expect from a chocolate product. Rather than making a chocolate indulgence sound like something fun or special, Fat Pig Chocolate cuts to the chase.
The text on the back of the package reads, “Get your snout in this. Shove every single square in your face right now. And do it quick. Or some other fat pig might ask you for a pice. Oink, oink!”
Hilarious. The text on the Fat Pig Chocolate website (which is still under development) reads, “Dig in, pig out.” The tagline reads, “Oinkganic milk chocolate. Bad for you in a good way.”
Kudos to The Brooklyn Brothers for creating a product with copy, packaging and branding that makes it stand out from the crown, piques the interest of consumers and is hard to forget.
What do you think? All I know is I want to try some Fat Pig Chocolate, so their efforts must be working.
Tags: Fat Pig Chocolate, packaging, advertising, branding, brand image, brand message, organic chocolate, Advertising Age
I am not sure I like the idea of eating something that is already giving me the notion I am going to turn into or already am a “fat pig” – it’s cute but doesn’t make me run to want it…
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LOL, man
I just bumped into Fat Pig and I think it’s right on target considering the latest trends and growing popularity of pigz related stuff :)
greetings to all pigz fans!