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	<title>Comments on: Finally a Good Brand Extension</title>
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		<title>By: Jacquelyn</title>
		<link>http://www.everyjoe.com/articles/finally-a-good-brand-extension/comment-page-1/#comment-321430</link>
		<dc:creator>Jacquelyn</dc:creator>
		<pubDate>Mon, 26 May 2008 20:45:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.brandcurve.com/finally-a-good-brand-extension/#comment-321430</guid>
		<description>Aha! Mine too... mmmm.</description>
		<content:encoded><![CDATA[<p>Aha! Mine too&#8230; mmmm.</p>
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		<title>By: Phil Gerbyshak</title>
		<link>http://www.everyjoe.com/articles/finally-a-good-brand-extension/comment-page-1/#comment-322198</link>
		<dc:creator>Phil Gerbyshak</dc:creator>
		<pubDate>Mon, 26 May 2008 18:25:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.brandcurve.com/finally-a-good-brand-extension/#comment-322198</guid>
		<description>I agree wholeheartedly that this brand extension makes sense, but only because it doesn&#039;t change the product all that much, only where it&#039;s offered. Girl Scouts are still offering the Thin Mints, and Dairy Queen is still offering ice cream, now they&#039;ve just joined forces to make it great.

And this is one idea I&#039;m happy you got one of the scoops on! Mmm, tasty goodness!</description>
		<content:encoded><![CDATA[<p>I agree wholeheartedly that this brand extension makes sense, but only because it doesn&#8217;t change the product all that much, only where it&#8217;s offered. Girl Scouts are still offering the Thin Mints, and Dairy Queen is still offering ice cream, now they&#8217;ve just joined forces to make it great.</p>
<p>And this is one idea I&#8217;m happy you got one of the scoops on! Mmm, tasty goodness!</p>
]]></content:encoded>
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		<title>By: Susan Gunelius</title>
		<link>http://www.everyjoe.com/articles/finally-a-good-brand-extension/comment-page-1/#comment-321427</link>
		<dc:creator>Susan Gunelius</dc:creator>
		<pubDate>Mon, 26 May 2008 05:07:09 +0000</pubDate>
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		<description>You got it, John!  

&quot;You got your chocolate in my peanut butter!  You got your peanut butter in my chocolate!&quot;

I should mention that Dairy Queen Blizzards with Reeses Peanut Butter Cups are my favorite! :)</description>
		<content:encoded><![CDATA[<p>You got it, John!  </p>
<p>&#8220;You got your chocolate in my peanut butter!  You got your peanut butter in my chocolate!&#8221;</p>
<p>I should mention that Dairy Queen Blizzards with Reeses Peanut Butter Cups are my favorite! :)</p>
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		<title>By: John Leschinski</title>
		<link>http://www.everyjoe.com/articles/finally-a-good-brand-extension/comment-page-1/#comment-321426</link>
		<dc:creator>John Leschinski</dc:creator>
		<pubDate>Mon, 26 May 2008 04:57:06 +0000</pubDate>
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		<description>Reeses peanut butter cups?</description>
		<content:encoded><![CDATA[<p>Reeses peanut butter cups?</p>
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