FINANCIAL STATEMENTS AS ADVERTISEMENT

Susan Gunelius’ http://www.brandcurve.com/ is all about branding and marketing.

One way of presenting a strong marketing image is through the financial statements. Admittedly, financial statements have a limited market. However, it can outdo a picture’s worth of more than a thousand words.

Financial Statements can be used (and have often been used) as a form of public relations ploy and as enticements for financial institutions to lend, investors to put in funds, and suppliers to extend credit.

Without being downright dishonest and inaccurate, Financial Statements can be used to present the best aspects of a business or one’s own financial status.

Financial Statements are like clothes. They evoke first impressions. They can enhance what is best or mask the not-so-good parts. They can also heighten defects and make obvious the weak points. In clothes, as in Financial Statements: they can either make or break you.

Images from Microsoft Clipart