Comments on: Finding the Right Role for PR in Social Media http://www.everyjoe.com/articles/finding-the-right-role-for-pr-in-social-media-168/ Sports News - Tech Reviews - Entertainment - Life Tips for EveryJoe Mon, 21 Dec 2009 15:06:22 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Kami Huyse http://www.everyjoe.com/articles/finding-the-right-role-for-pr-in-social-media-168/comment-page-1/#comment-351820 Kami Huyse Wed, 01 Aug 2007 17:40:31 +0000 http://www.commonsensepr.com/2007/08/01/finding-the-right-role-for-social-media-in-pr/#comment-351820 I was just working through my feeds and got to this post. I will have to agree with Ike that people act differently in crowds than they do as individuals. However, I disagree that those in his gray area will necessarily be rejected by the community. However, I still do think that those that make themselves the story, in a PR context, are asking for it. Maybe this is what Ike is trying to say. The argument that we should move away from the gray zone is interesting, but I don't think it is all that clear cut. I was just working through my feeds and got to this post. I will have to agree with Ike that people act differently in crowds than they do as individuals. However, I disagree that those in his gray area will necessarily be rejected by the community. However, I still do think that those that make themselves the story, in a PR context, are asking for it. Maybe this is what Ike is trying to say. The argument that we should move away from the gray zone is interesting, but I don’t think it is all that clear cut.

]]> By: Ike Pigott http://www.everyjoe.com/articles/finding-the-right-role-for-pr-in-social-media-168/comment-page-1/#comment-351821 Ike Pigott Wed, 01 Aug 2007 12:16:00 +0000 http://www.commonsensepr.com/2007/08/01/finding-the-right-role-for-social-media-in-pr/#comment-351821 Thanks, Eric. I'm still a little wary about the notion that communities "reason" the way individuals do. Our best role may be to help our clients create communities where subscribers see an upfront value for participating, rather than invade existing communities with an agenda. Debbie Weil was fine with Alli at first. It wasn't until she tried recruiting a different community to "help" that she stepped into the treatment effects. (Yes, she had a transparency issue too, but many already had a problem with being solicited to join.) I'm starting to be convinced that our best bet is recruiting and empowering the people in the cyan zone. Thanks, Eric.

I’m still a little wary about the notion that communities “reason” the way individuals do. Our best role may be to help our clients create communities where subscribers see an upfront value for participating, rather than invade existing communities with an agenda.

Debbie Weil was fine with Alli at first. It wasn’t until she tried recruiting a different community to “help” that she stepped into the treatment effects. (Yes, she had a transparency issue too, but many already had a problem with being solicited to join.)

I’m starting to be convinced that our best bet is recruiting and empowering the people in the cyan zone.

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