Finding the Wow Factor in Business
February 26, 2008 by Eric Eggertson
Filed under Marketing
Just as important as the product or service you deliver is the way in which you do it.
Today we celebrate some examples of people and companies that create a sense of occasion, a sense of specialness.
theme — The WOW FACTOR
For them, the something extra that sets them apart differs from company to company, but strengthened relationships with clients is a common result. Check out the numerous posts on this theme on these b5media Business Blogs:
1. Mary Emma Allen offers five ways to develop a Wow blog that stands out from the crowd: Why Do Certain Bloggers and Blogs Stand Out from the Crowd? And Laura Spencer asks: Does your Blog Have the Wow Factor that it Needs?
2. Anne Wayman cautions against losing your writerly pizazz: Keeping the Wow in your Writing.
3. Ren Garcia writes about Finding and Keeping the Wow Factor - necessary steps for business success, while Jim Norton advises changing jobs or selling your business if that’s what it takes for Keeping the Wow Factor in your Business.
4. Sean Kelly waxes philosophical with It’s Fun Being Me: Marketing Secrets of Denny Crane.
5. Miranda Marquit poses the question, When is the Wow factor a bad idea to base a decision on? Her answer: When you’re investing during an economic slowdown.
6. Darlene McDaniel writes The WOW Factor in your next job interview – exceeding the expectations, specifically when you are exchanging information, and communicating with the interviewer about your skills and abilities.
7. Jennifer Hofmann juggles two posts on this theme: Organizing Relationship with Customers, and Four Structures that Create Wow in your Business.
8. Miki Saxon tells The Greatest Leadership Wow Ever Told.
9. Rachel Clarke talks about needing to stand out in Keeping the Wow Factor.
10. Phil Gerbyshak gives you Three Ways to Hire for the Wow Factor.
11. Jean Murray describes the ideal job candidate: Getting your Customers to Say Wow!
12. I write about a consultant and workshop leader who delivers with a Wow: Strategic Thinking and Persuasion Learned from Horses in the Desert.
13. Bob Turek wonders if a consulting firm’s “call anyone” client policy is a plus or a minus: Achieving the Wow Factor in a Consulting Firm.
We hope you enjoy these posts. Watch for more business writing and analysis at a blog near you!
Technorati Tags: wow, human resources, denny crane, leaderhip, job interviews, organizing, prductivity, differentiation, marketing, public relations, communications, business
Nice job, Eric! Thanks for putting our Theme Day together. And great posts from the Biz Channel bloggers. I’m pleased Home Biz Notes is part of this. I’ll be posting about this today so Home Biz Notes readers can take advantage of the round-up of helpful information.
Wow! What a great list. I’m going to stumble this post so that it can find a wider audience.
Mary Emma and Laura: It’s nice to do something as a group once in a while. Always good to hang out with interesting neighbors!
Great job pulling this all together, Eric. Some interesting reads. I was a little disappointed when I realized that our Canuck PR guru had not personally ridden in the desert on a horse with no name to learn the mysteries of Wow! It would have made a great story… and song, possibly. Good job nonetheless.
And I apologize for the confusion about the picture on my post. Many thought that was you. I told them that riding horses in the desert accelerates the aging process.
http://www.franchisepick.com/wowzers-13-ways-to-find-your-wow-factor/
WOW! Thanks for putting together this excellent list of resources. There’s some great information here.
Not to sure what you are trying to say..I mean is it or is it not.
Anyhow I know I am rambling but try to see it from someone reading it the first time without thinking about it first.