First Look into Google PPA

A first look into Google’s new Pay Per Action was posted to Flickr by a user named webkidsan. The posted screencap shows the AdWords (advertiser) side of things as well as the “conversion tracking setup” page.

It looks as if the system will let one set the sale action, a lead action, other actions, and more and on the tracking side it shows Bids, Total Conversions, CPA Conversions, and the CPA cost.

It is still unclear how conversion is really enforced. Google will likely give advertiser a code to install on their conversion pages, but then again, they cannot enforce it in 100% unless advertisers use Google’s Checkout service.

Barry, who posted first about this screencap, has another one on his site.