Fiscal Fitness Proving Elusive for 30 Minute Workout Franchise Owners
October 12, 2007 by Sean Kelly
Filed under Business
Sports Theme Day Entry for the B5 Biz Channel
(FranchisePick) What’s the hugest, untapped market in America?
Sit outside Wal-Mart on Two-for-One Twinkie Day & the answer will be immediately and abundantly clear.
An estimated 66 percent of U.S. adults are either overweight or obese. And while obesity in women has held steady in recent years (33%), there’s been a significant increase in overweight girls in recent years (from 13% to 16%).
Entrepreneurs eager to live off the fat of the land have jumped on this market like a chubster on a cupcake. Curves for Women started it with their 30-Minute-Workout-Then-Back-to-Your-Haagen-Dasz fitness club franchises, which appeared everywhere from strip centers to the spare broom closet at Krispy Kreme. More than 10,000 franchise clubs were opened, until they sold out. Today, it’s likely you can’t get a new Curves for Women for your town (though you can buy one of the 10,000 clubs the owners are trying to sell at a deep discount.)
If you’ve considered jumping on the 30-Minute fitness franchise craze, read these recent posts and the hundreds of comments from fitness franchise owners who wish they’d invested more wisely (like, say, buying a Porsche):
Is Contours Express a Great Fitness Franchise? 53 Comments reveal the answer:
Is Contours Express a Great Fitness Franchise?
Related posts:
Failed Contours Express Fitness Franchise Owner Shares Experience, Advice
Franchise Dreams Becoming Nightmares for Many Fitness Club Owners
Which has a longer life span, a butterfly or a Butterfly Life fitness franchise? The answer, in only 108 comments:
IS BUTTERFLY LIFE A GREAT FITNESS FRANCHISE?
Related posts:
Will the REAL Butterfly Life Franchise Please Wave Its Wings?
Before Buying a Franchise, Don’t Trust But Verify (Part 1)
Before Buying a Franchise, Don’t Trust, But Verify (Part 2)
The Hot New Franchise Concept That Disappeared: Cuts Fitness for Men.
Where do you hide a 185 unit franchise chain? The answer is revealed:
What Happened to the Cuts Fitness For Men Franchise? (Part 1)
Mysterious Disappearance of Hot New Franchise Cuts Fitness for Men (Part 2)
Cuts Fitness Franchisees “Bought Their Way Out,” Ex-Owner Claims (Part 3)
Will the Masterminds Behind Quiznos Create Firm, Toasty Buns with 1-2-3 Fit?
The answer is revealed. Sort of.
Will the 1-2-3 Fit Franchise be the Quiznos of Health Clubs? Is That a Good Thing?
YOU DON’T NEED A CLUE TO HAVE AN OPINION. LEAVE A COMMENT!
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[...] Recent posts and franchisee comments on FranchisePick.Com show how many of the 30 minute fitness franchises are caught in this trap. Franchisees of struggling chains with fewer than 100 units bought in because the franchisor allegedly promised they would be on Oprah with Dr. Phil, that they’d have their own TV show on NBC, that they’d be promoted through a Butterfly Life book to be published. Cuts Fitness for Men allegedly used their franchisee marketing fund to have a book written, published and publicized. When the book bombed, the franchise program crumbled. [...]
[...] Wal-Mart on Two-for-One Twinkie Day & the answer will be immediately and abundantly clear… Fiscal Fitness Proving Elusive for 30 Minute Workout Franchise Owners at Franchise [...]
[...] Wal-Mart on Two-for-One Twinkie Day & the answer will be immediately and abundantly clear… Fiscal Fitness Proving Elusive for 30 Minute Workout Franchise Owners at Franchise [...]
[...] has a great article by Sean about a franchise gone wrong. And there are important lessons for you if you are thinking of [...]