Fitness Marketing Gone Wrong
March 18, 2009 by Scott Wharton
Filed under Fitness
You know Tony Little and the Gazelle, right? This guy looked like he was in great shape and going to town on this piece of equipment. While the Gazelle wasn’t the best piece of exercise equipment, you could burn some calories while using it.
There are countless other pieces of fitness machines, gadgets and toys out there that are supposed to help you “Get Fit Fast”, but if you’re in touch with reality then you know that getting fit fast is not easy and it takes more than one machine or movement.
The biggest problem with the marketing of exercise equipment on T.V. is that they never show an overweight person using the equipment. They always show some ripped dude, tanned and looking pumped or some very fit woman, smiling and not even breaking a sweat. It’s marketed to out of shape people but they show fit people.
Most of these items end up in the attic or at the lawn sale. It’s not so much that they don’t work because some of them actually do. It’s because people want results fast. You didn;t pack those pounds on overnight, so it’s not going to come off overnight either.
Obsession Fitness has put together an assortment of pointless exercise gadgets in a post called Faux Fitness – 8 Inane & Pointless Pieces of Exercise Equipment. They show you the equipment, the realities of it and offer an alternative exercise or piece of exercise equipment that actually could work. Here is just one of many of the Faux Fitness Pointless Pieces OF Exercise Equipment.
The Hawaiian Chair
Image: Amazon.com
In my experience as a trainer, it’s not the machines you buy that help you lose weight, it’s your motivation and dedication. You can lose weight walking if you do it right.
Absolutely. For some, that is the best way to start even if it’s an inexpensive treadmill in the living room while watching TV a couple of hours a day.