Five Twitter Marketing Mistakes
June 10, 2009 by Stephen Kersey
Filed under Marketing
Marketing on Twitter has shown to be lucrative. Twitter allows you to reach current customers and potential customers quickly, easily and in an environment that can instantly give your marketing campaign viral attributes.
However, there are a number of Twitter marketing mistakes that can ultimately mute your marketing efforts. Here are five such mistakes:
1. Following Anyone
Twitter has attracting spammers by the thousands. Following spammers and dummy accounts will make you look like a spammer. With Twitter, you are the company you keep.
2. Relying on RSS
Just because your tweets are coming fast a furious from your RSS feeds doesn’t mean that you’re doing your job. Nobody wants to read just an RSS feed without any “real” tweets mixed in.
3. Not Interacting
If your Twitter marketing campaign is running smoothly, you will undoubtedly have your customers interacting with you. Ignoring those customers could do a lot of harm to your efforts.
4. Boring Copy
Yes, the Twitter word limit will stop you from writing anything too profound. That said, your text needs to be thought out and eye-catching.
5. Poor Implementation
If you have a website that corresponds with your marketing efforts, you should institute an easy navigation between Twitter and the site and between your site and Twitter.
Twitter Marketing Mistakes (Image: Flickr)
That makes total sense. I think the most important aspect of using Twitter is to add your feed to other websites which attract your core readers too.
Have been on Twitter for just a few weeks and it is already doing well for our Hotel bookings in Benidorm. We now get 7% of all traffic via Twitter which is equal to about 1,700 potential customers. (Off interest got your arcticle from Twitter within a minute of the post)
Twitter does it for me!!