Florida Anti-Tobacco Ad Aimed At Kids

For all those who choose to look at video games like their the devil incarnate, they really are missing out on what might be more most powerful tool for reaching the youngsters of this generation. Not everyone is missing the boat mind you, as this great ad from TobaccoFreeFlorida.com demonstrates. They’ve taken a very typical FPS environment and an uber-skilled protagonist and played out an action sequence where the hero blows away every challenge thrown his way with confidence and little effort. Following his impressive victory, he lights up a self-congratulatory cigarette, coughs, and then promptly falls over dead while enemy robots resume patrols.

Fantastic!

Via | Video Game Media Watch