Comments on: FOOA and Online Video Ads http://www.everyjoe.com/articles/fooa-and-online-video-ads/ Sports News - Tech Reviews - Entertainment - Life Tips for EveryJoe Tue, 01 Dec 2009 20:03:07 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: rachel http://www.everyjoe.com/articles/fooa-and-online-video-ads/comment-page-1/#comment-317585 rachel Sat, 09 Jun 2007 02:07:39 +0000 http://www.behindthebuzz.com/fooa-and-online-video-ads/#comment-317585 Hi Cindy, although it was not me who said it here, it is something I say often and fully agree with. I work with a agency that has a pretty traditional background (JWT) and with clients who have relied on traditional mass media. You have to use evidence and research to get them to consider changing minds and then slowly move money across. Someone else at the conference gave a very good rule of thumb for spend: 70% on what you know, 20% on extending what you know and 10% on experiments. Using this model it should be possible to change minds - as long as you keep demonstrating where their consumers are. Hi Cindy, although it was not me who said it here, it is something I say often and fully agree with. I work with a agency that has a pretty traditional background (JWT) and with clients who have relied on traditional mass media. You have to use evidence and research to get them to consider changing minds and then slowly move money across.

Someone else at the conference gave a very good rule of thumb for spend: 70% on what you know, 20% on extending what you know and 10% on experiments. Using this model it should be possible to change minds – as long as you keep demonstrating where their consumers are.

]]> By: Cindy http://www.everyjoe.com/articles/fooa-and-online-video-ads/comment-page-1/#comment-317584 Cindy Fri, 08 Jun 2007 22:02:03 +0000 http://www.behindthebuzz.com/fooa-and-online-video-ads/#comment-317584 You so wisely stated that "you have to think about reaching consumers where they are not where you want them to be." I totally agree with what you say here, but it's a hard sell to advertisers that built their businesses on traditional mass media advertising and are very reluctant to try anything different. Cindy Speaker You so wisely stated that “you have to think about reaching consumers where they are not where you want them to be.” I totally agree with what you say here, but it’s a hard sell to advertisers that built their businesses on traditional mass media advertising and are very reluctant to try anything different. Cindy Speaker

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