Ford Goes Social
July 31, 2007 by Mark Evans
Filed under Business
Ford Motor Co. has picked Social Media Group to help create a global social media strategy – a coup for the Toronto-based consulting firm headed by Maggie Fox.
“It’s a tremendous project with an amazing group of people who really understand the changing nature of communications, and we’re so very excited to be a part of Ford President and CEO Alan Mulally’s well articulated plan for the turnaround of this great company,” Fox said.
The project starts next month, and SMG – surprise, surprise – is looking to hire some people.
Hey Mark – thanks for the props!