Ford Motor Company and Social Media, part 1

Yes, another Fortune 500 company has been bitten by the social media bug called Twitter. Although it’s starting to become a norm for big businesses to get involved in social media, it’s good to see how they approach social media.

Image: Newscom.com

It seems their philosophy is that they should connect with consumers via social media and communicate with them. I experience interaction with Ford when I wrote an article last year that included a link to Ford’s Facebook fan page. I accidently had a link to an old page and I was sent the correction for the right link within a couple of hours.

Because of the fast response time regarding the wrong link to the Facebook fan page, it showed me that they monitor their brand reputation online. As part of any social media plan, brand reputation monitor should be an essential key component. And by the example of Ford, we can see that it is important to them to manage their brand via social media websites.

Additional ways Ford is incorporating social media into their company’s marketing plan:

• Fiesta “Agents” are Heavy Hitters in Social Media
• Can Ford’s New Social Media Strategy Help It Become the Leading Social Automotive Brand?
• Twitter Websites: Ford | Scott Monty (Head of Social Media for Ford)

The video below goes into more detail regarding Ford’s social media plan and I’m sure you can learn a number of things from this video that will help you develop or enhance your social media plan. Please feel free to leave your feedback or comments.