Ford Motor Company and Social Media, part 2

In my article about Ford Motor Company’s social media plan, I shared how they implement social media within their business model and industry. For this part of the series, I wanted to share how you could use the same type of social media plan to grow your business.

Image: Newscom.com

One of the things I want to point out is how Ford held an evangelist search for those who would be able to help get the word out about their “Fiesta” event. This event centers on social media heavy-hitters bloggers who have been given a Fiesta car to test drive for about a year.

The heavy-hitter bloggers get to spend the entire year driving the cars and giving feedback to the car’s engineers before the release of the car in America. You see, the Fiesta hasn’t been released in the US yet and this is Ford’s way of conducting a Beta test before release the car to the US public.

As business owners, when you have a new product or service, you can learn for Ford’s example. Conduct an Alpha or Beta test with a small group of people so that you can get the bugs out before an official release of your new product or service.

Learn more about how the Head of Ford’s Social Media campaign explains how social media is implemented within Ford and some of their long-term plans for social media.