Ford Taurus Features Jet Fighter Tech
September 12, 2009 by Mark Ellis
Filed under Business
The Ford Taurus was once the auto company’s best-selling car, but after twenty years of underperformance, the brand was discontinued and Ford focused its attention on other better-selling vehicles. However, Ford has decided to reinvent the Taurus, using technology found on jet fighters and a host of other eye-catching improvements to draw interest for the vehicle.
According to Ford, the Taurus will feature radar devices that will help to avoid crashes by using an alarm system and flashing red lights to warn the driver if the car gets too close to another car. The device marks Ford’s emphasis on providing a safer driving experience in the Taurus, with Ford citing statistics that employing this technology in every vehicle would save 7,000 lives each year.
Despite its position as one of the few automakers to not take a cent of federal bailout money, Ford has recently struggled with weak demand and posted record losses in 2008. Ford hopes that reinventing the Taurus will go a long way toward redefining the company as a whole, turning its fortunes around.















