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Tuesday, December 8th, 2009

Fox News In The Henhouse

September 17, 2009 by Mark Jabo  
Filed under Marketing

I know local news can get boring … but not in New York City.

There’s enough murder, mayhem and celebrity sightings in Manhattan to fill a bunch of channels of entertainment and reality news shows.

Still, I guess it’s fair to say the same old hand-off from the local weather forecast could use a little spicing up.

Thankfully, anchorman Ernie Anastos doesn’t disappoint as he admonishes his weatherman to “keep f**king that chicken.”

What does that even mean? I’ve spent over 15 years in New York City and I’ve never heard anyone use that expression as either an exhortation or as an approach to handling daily life.

And that includes times when someone actually was copulating with a chicken.

I think Edward R. Murrow actually tried out this phrase as a news sign-off before settling on “Goodnight, and good luck.” He was just ahead of his time.

If KFC doesn’t immediately sign Ernie to a promotional contract, somebody has missed a heckuva marketing opportunity.

I’d eat a bucket of Kentucky Fried Chicken every day for a month if someone could just get Ernie to look into the camera while holding a drumstick and say, “Keep ffff…feasting on that chicken.”

And, not that he asked me, but if I’m Ernie’s agent I immediately go out and copyright that saying. It has the potential to be bigger than “Let’s get ready to rrrruummmble.”

The royalties from T-shirts alone should help pay for Ernie’s early retirement from broadcasting.

On a related note, do yourself a favor and pause the video immediately after the camera cuts back to Ernie and his co-anchor Dari Alexander after the KFTC phrase. Her expression is priceless.

You’ll want be sure to invite Dari to your next poker party. If she has the same look of surprise when she’s holding a pair of aces as she does when Ernie blurts out his soon-to-be-famous catchphrase, you’ll go home a winner.

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1 chicken fkr zp
Buk-buk-buk bwawkward…

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Image: Zuma Press

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