Frank Arrigo at AMP Innovation and Thought Leadership Festival

Good to see Microsoft Aussie blogger Frank Arrigo on the speaker list for the AMP Innovation and Thought Leadership Festival in Sydney next week.

Frank’s topic is “To blog or not to blog; that is the corporate question…”.

Some time ago I had the pleasure of presenting at another event in Sydney where Frank was also a presenter. As well as being very entertaining and informative on blogging in the corporate context, Frank’s presentation was a great demonstration of how to use audio-visual aids so as to add value. Zero snore factor.

And as Frank says of this initiative by AMP, it’s “good to see a large Australia corporation having a serious look at blogging and social media. “