Free Direct Marketing eBook
July 3, 2009 by Stephen Kersey
Filed under Marketing
Jarvis Direct Mail, Inc. is offering a free direct marketing eBook that offers a lot of tips and tricks regarding direct marketing. The eBook, entitled “The Direct Mail Marketing Little Black Book” is available for download at JarvisDirectMail.com.
While direct mail can be a very effective means of marketing, it requires a lot of knowledge and tracking. Prior to starting a direct mail campaign, you should know how to measure the performance, the most effective mailing formats and how to catch the customers’ eye.
Said Jeff Jarvis, the company’s CEO: “If a business fails to effectively market to its target audience, the campaign will do very little in terms of getting the attention of those people who are most likely to make a purchase. With our free marketing book, we offer all of the ‘insider secrets’ that can help a business develop a solid direct mail marketing campaign.”
Direct Mail Marketing (Image: Flickr)
