Fujifilm “Every Picture Matters” Campaign
June 22, 2009 by Kori Ellis
Filed under Marketing
Fujifilm announced their new long-term marketing campaign — “Every Picture Matters” on Monday. The campaign centers around a freshly launched microsite at everypicturematters.com. The website offers a consumer guide for taking pictures. It also showcases Fujifilm’s company history and includes information about their digital cameras.
Image: everypicturematters.com
“’Every Picture Matters’ is a contemporary take on the timeless value that we all place on photos. It reflects the fresh approach Fujifilm has taken in developing our newest digital cameras, which consider our customers’ lifestyles as never before,” stated Todd Schrader, Fujifilm U.S.A electronic imaging division VP. “We want to market our 2009 camera lineup in the same kind of fresh and engaging way.”
The campaign also includes a variety of ads – print, online and outdoor – which feature their FinePix Z33WP waterproof digital camera. Fujifilm will also use airplane-drawn ads over popular beaches encouraging consumers to “Dive into summer. Make a splash this summer. Live Waterproof.” The FinePix Z33WP waterproof digital camera takes pictures in up to ten feet of water.
Everyone is using digital cameras these days and companies are putting more and more emphasis on how easy it is to take quality pictures. Fujifilm is using the same strategy with their helpful tips on their website and easy-to-use products.
