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Wednesday, November 11th, 2009

Gas Prices Killing Starbucks, McDonald’s

June 19, 2008 by Hilary  
Filed under Computers

starbucksI just thought this was an interesting thing to have in a survey. :p Kelley Blue Book performed some market research in regard to new car buyers’ other spending habits as gas prices have risen.

60% say they are eating out less often*

44% are taking fewer vacations

28% are buying fewer or have stopped buying any DVDs and CDs**

28% have stopped going to Starbucks, with another 21% saying they’ve cut back

What is happening to the American public? Are we becoming … thrifty?? One thing is true: If you need an atlas but can’t justify the expense, you may be able to win one here. Oh, and that despite gas prices being the motivation for this change, people are still buying cars that get less than 20 mpg. Even when they’re shifting away from trucks and SUVs, they are assuming smaller cars get much better gas mileage, instead of taking time to research fuel efficiency.

Source: PRNewswire
[Image: Newscom]

* My husband runs a restaurant and his sales have continued to rise. Apparently these people don’t live in our area. ;p

** And more people are downloading them illegally online.

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Comments

2 Responses to “Gas Prices Killing Starbucks, McDonald’s”
  1. Peggy says:

    Well, the DVD/CD thing can also be explained by Netflix and iTunes.

    Starbucks, yes I cut back, but way before gas prices went up.

    As far as vacations, I think that one is right on. Gas prices are making vacation much more difficult.

  2. Mamoru says:

    I almost feel guilty about not going out to the fast food joints anymore. All those teenagers without jobs.

    I’ve tried cutting back to my trips to the Chiropractor but that proved to be more painful than it was worth. So back to every two weeks, vs. every three weeks. I guess I could to to an office that is closer but I’ve been going to this one for over a decade and I’m comfortable there. Sorry environment. I’m still driving 20 miles to get adjusted.

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