Generational Differences on Facebook
June 18, 2009 by Anna Farmery
Filed under Social Media
Facebook has in my mind had one great success, namely because of its ease of use, it has brought social networking to a greater section of the population. Social networking is not just for the students as this graph from Hitwise shows
It shows that the use is spread across the generations with the main block being between 25-44 years of age. I think the startling figure is that there are almost as many 45-54 year olds as 18-24, I think that would surprise some people. However I know from watching my mother who is coming up 79 that she has gone through the I am afraid of the web, and of course ‘the web is a waste of time’ charge and is now using the web on a daily basis. When she returned from a cruise she used social networking as the way to keep in touch with new friends!
I still think there could be great growth in the older age bracket as friendship and staying in touch is part of their daily lives.
