Generosity As Business Strategy
Bob Dunlap, Director of Marketing at Clickbank, wrote this piece recently…
Generosity As Business Strategy
He wrote it to send a thoughtful message to publishers who use Clickbank and its affiliates to earn money online. Besides filling a need or solving a problem for a customer there was something else that Bob referred to that made specific products more successful than others.
Commission Percentages for affiliates. Here is what he found;
Listed below are the average commission percentages for ClickBank accounts with affiliate-referred sales in 2007:
Top 10 selling accounts- 74% commission
Top 100 selling accounts- 69%
Top 1000 selling accounts- 60%
Average for all accounts- 55%
Bob does say that this is not the most important aspect of the success of a product but the numbers don’t lie and are obvious. So, if you’re considering using Clickbank and affiliates to promote and sell what you’re offering, it is certainly something to consider!
