Comments on: GM Launches Reinvention Campaign http://www.everyjoe.com/articles/gm-launches-reinvention-campaign/ Sports News - Tech Reviews - Entertainment - Life Tips for EveryJoe Mon, 21 Dec 2009 05:19:34 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Nicolas B http://www.everyjoe.com/articles/gm-launches-reinvention-campaign/comment-page-1/#comment-319689 Nicolas B Thu, 11 Jun 2009 20:03:23 +0000 http://www.bizzia.com/behindthebuzz/?p=1897#comment-319689 People may not be happy that General Motors is using money for expensive advertisements and public relations plans to revamp their image amidst bankruptcy. Spoof videos of the re:invention commercial have already surfaced on YouTube. It will be interesting to see social media’s role in GM’s re-branding and positioning in the automotive market. Since the re:invention clip was first released on YouTube and Facebook, I believe GM will use such tools to closely monitor conversations the public is having about their image, and adapt their strategies and tactics accordingly. People may not be happy that General Motors is using money for expensive advertisements and public relations plans to revamp their image amidst bankruptcy. Spoof videos of the re:invention commercial have already surfaced on YouTube.

It will be interesting to see social media’s role in GM’s re-branding and positioning in the automotive market. Since the re:invention clip was first released on YouTube and Facebook, I believe GM will use such tools to closely monitor conversations the public is having about their image, and adapt their strategies and tactics accordingly.

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