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	<title>Comments on: GM Shifts Brand Focus from BIG to Small</title>
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		<title>By: Theresa</title>
		<link>http://www.everyjoe.com/articles/gm-shifts-brand-focus-from-big-to-small/comment-page-1/#comment-321276</link>
		<dc:creator>Theresa</dc:creator>
		<pubDate>Thu, 05 Jun 2008 05:32:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.brandcurve.com/gm-shifts-brand-focus-from-big-to-small/#comment-321276</guid>
		<description>while I am 100% for anything that will help the environment, we should be careful with what is presented to us as a better solution. The hummer actually has a smaller footprint than the pruis when you take in to consideration what it takes to produce the vehicles. The battery alone in a pruis is an issue. The hummer was created off of an existing platform and needed less developmental waste on the front end. Yes they guzzle gas and there are better options but we should all get more information before jumping the gun.</description>
		<content:encoded><![CDATA[<p>while I am 100% for anything that will help the environment, we should be careful with what is presented to us as a better solution. The hummer actually has a smaller footprint than the pruis when you take in to consideration what it takes to produce the vehicles. The battery alone in a pruis is an issue. The hummer was created off of an existing platform and needed less developmental waste on the front end. Yes they guzzle gas and there are better options but we should all get more information before jumping the gun.</p>
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		<title>By: Chris Wilson</title>
		<link>http://www.everyjoe.com/articles/gm-shifts-brand-focus-from-big-to-small/comment-page-1/#comment-321298</link>
		<dc:creator>Chris Wilson</dc:creator>
		<pubDate>Thu, 05 Jun 2008 02:51:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.brandcurve.com/gm-shifts-brand-focus-from-big-to-small/#comment-321298</guid>
		<description>The downward spiral of the auto industry as of late is a great example of an inability to kill a cash cow today in order to lead the market of the future. All the auto makers are taking  baby steps. The company that has the guts to commit to fuel efficiency and jump out there will win the pot.</description>
		<content:encoded><![CDATA[<p>The downward spiral of the auto industry as of late is a great example of an inability to kill a cash cow today in order to lead the market of the future. All the auto makers are taking  baby steps. The company that has the guts to commit to fuel efficiency and jump out there will win the pot.</p>
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		<title>By: Scott</title>
		<link>http://www.everyjoe.com/articles/gm-shifts-brand-focus-from-big-to-small/comment-page-1/#comment-322002</link>
		<dc:creator>Scott</dc:creator>
		<pubDate>Wed, 04 Jun 2008 11:13:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.brandcurve.com/gm-shifts-brand-focus-from-big-to-small/#comment-322002</guid>
		<description>It&#039;s about darn time!  I&#039;ve never understood why someone would need a big gas-guzzling Escalade, Hummer, Suburban or Yukon, but then again, I&#039;m depending on the consumer making an intelligent decision.</description>
		<content:encoded><![CDATA[<p>It&#8217;s about darn time!  I&#8217;ve never understood why someone would need a big gas-guzzling Escalade, Hummer, Suburban or Yukon, but then again, I&#8217;m depending on the consumer making an intelligent decision.</p>
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