http://www.everyjoe.com/articles/golden-jigsaw-and-control/ Sports News - Tech Reviews - Entertainment - Life Tips for EveryJoe Sat, 05 Dec 2009 11:37:05 -0500 http://wordpress.org/?v=2.8.4 hourly 1 http://www.everyjoe.com/articles/golden-jigsaw-and-control/comment-page-1/#comment-317691 Adam Crowe - links for 2007-08-07 Tue, 07 Aug 2007 00:45:32 +0000 http://www.behindthebuzz.com/golden-jigsaw-and-control/#comment-317691 [...] Behind The Buzz - Golden Jigsaw and Control John Gilmore said “the Internet interprets censorship as damage and routes around it” (tags: internet networks censorship navigation information web) [...] [...] Behind The Buzz – Golden Jigsaw and Control John Gilmore said “the Internet interprets censorship as damage and routes around it” (tags: internet networks censorship navigation information web) [...]

]]> http://www.everyjoe.com/articles/golden-jigsaw-and-control/comment-page-1/#comment-317665 Maria Mon, 06 Aug 2007 01:10:03 +0000 http://www.behindthebuzz.com/golden-jigsaw-and-control/#comment-317665 So on the money, Rachel! When I was being interviewed about 12 years ago by various companies wanting to jump on the graphical virtual world wagon (in particular, World Inc.) the big question was "How do we control what people do?" It's coming from both ignorance about the medium and also a video game mentality where you usher the player through various branches to get to an end. In this case, it's the customer, and they keep thinking linearly like a regular marketing campaign -- we send out controlled messages and brand the product. Thing is, the Internet changes this completely. There is no such thing as controlled messages and in some cases even branding is wobbly. You can control things on your end in the marketing department, but that's the end of it. I wish people would learn how to built partnerships and take away lessons from the online communities about their product. Disney (for whom I've worked a great deal lately) does this with Mouse Planet and other independent communities about their product. Believe me, Disney employees are always on those sites, scanning for feedback and to see if initiatives are taking with their most loyal customers! So on the money, Rachel! When I was being interviewed about 12 years ago by various companies wanting to jump on the graphical virtual world wagon (in particular, World Inc.) the big question was “How do we control what people do?” It’s coming from both ignorance about the medium and also a video game mentality where you usher the player through various branches to get to an end. In this case, it’s the customer, and they keep thinking linearly like a regular marketing campaign — we send out controlled messages and brand the product. Thing is, the Internet changes this completely. There is no such thing as controlled messages and in some cases even branding is wobbly. You can control things on your end in the marketing department, but that’s the end of it. I wish people would learn how to built partnerships and take away lessons from the online communities about their product. Disney (for whom I’ve worked a great deal lately) does this with Mouse Planet and other independent communities about their product. Believe me, Disney employees are always on those sites, scanning for feedback and to see if initiatives are taking with their most loyal customers!

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