Good Health Advertising with Robert Kadar

Good Health Advertising is a leading medical and health online advertising service company. Reaching nearly 17 million people each month, GoodHealthAdvertising.com is definitely an up-and-coming startup in the industry.

Good Health Advertising (GoodHealthAdvertising.com Screen Shot)

On June 3rd, Good Health Advertising will compete with ten other startup companies in Startup 2009. To learn more about GoodHealthAdvertising.com, I conducted an email interview with Robert Kadar, the President of Good Health Advertising Inc.

Stephen Kersey: Can you tell our readers a bit more about GoodHealthAdvertising.com?

Robert Kadar: Good Health Advertising is a top 10 online Health Advertising Network.  We represent a collection of quality sites, email lists, widgets and applications that connects health-focused advertisers with consumers, patients and medical professionals.    We launched in late 2007 and we’re already ranked by comScore as being in the top 10 among many of the established leaders in the Health category online.  With our broad reach and flexible solutions we can provided targeted online campaigns for the most conservative pharmaceutical companies who want to target patients engaged within condition-specific content as well as more direct response oriented health advertisers selling products or services online.  We work with many of the top pharmaceutical brands and CPG brands as well as many smaller, lesser known brands active in the Health category.  We’re based in New York City and are supported by a group of active Angel investors.

SK: With regard to Startup 2009, how has your experience been so far?

RK: We are honored to have been selected as a finalist in the Startup 2009 competition.  Out of over 150 applications, ten were selected to present and we’re thrilled to have made the cut.

SK: For Good Health Advertising, what have been the most difficult startup-related challenges?

RK: Attracting the right people is always a challenge.  A startup can be a very exciting place to work but it’s not for everyone.  Finding people who understand that a startup is different than a “normal” corporate job can be a challenge.

SK: What do you enjoy the most about the startup process?

RK: What I enjoy most about the startup is the ability to make things happen quickly without having to overcome a lot of typical corporate inertia.  In a startup you are rewarded for thinking fast and acting fast.  Also the process of building something from scratch is very rewarding.  After being a carpenters assistant for a long time eventually you want to try your hand at building your own house.  That’s what launching a startup is all about.

SK: What tips do you have for other startup-minded entrepreneurs?

RK: Be sure you think to carefully think through your business model and stress test it with colleagues and business leaders in your category. Make sure it’s in a category you know like the back of your hand and that your revenue model makes sense and is aligned with your financing expectations.  In the current economic environment it’s harder than ever to raise funding.  However if you can show some good initial traction attracting customers and revenue, then you are much more likely to find your prince.  But you will still need to kiss a lot of frogs!

SK: What are Good Health Advertising’s short-term and long-term goals?

RK: Our short term and long term goals are aligned now – grow the reach of the network, innovative on the technology and ad targeting side, grow the team and grow the business!