Comments on: ‘Good’ Reputation Doesn’t Guarantee Good Returns

By: b5media - a global blog network - Business Channel Highlights

b5media - a global blog network - Business Channel Highlights — Mon, 26 Feb 2007 15:17:25 +0000

[...] Does a good reputation guarantee good returns? Eric, the PR guru behind Common Sense PR doesn’t think so. [...]

By: Eric Eggertson

Eric Eggertson — Wed, 21 Feb 2007 03:01:29 +0000

True, Dawud. If all your focus is on the media, advertising and influencing a few major stakeholders, you’re doomed to failure. The fundamentals of customer service have to be there, or any amount of reputation management is wasted.

By: Dawud Miracle

Dawud Miracle — Tue, 20 Feb 2007 19:04:06 +0000

I find performance and customer service is more important than reputation. They both lead to having a good reputation. But they come first and last. Because if you have a good reputation and don’t provide good service and performance, you’ll quickly loose it.