Google Adwords, June, Gift-Giving, Demographic Bidding
There is a lot going on in June and Google wants to remind you how to use Adwords to take advantage of it through Demographic Bidding.
What Is Demographic Bidding?
“Demographic bidding is a way to help your ad reach audiences of a certain age or gender. If you want your ads to be seen by women aged 18-24, or people over 55, demographic bidding can help.”
Can you tell me more? For instance, why would I want to use it or would it be worthwhile for me?
“Some publishers on the Google content network know certain individual details about their users. Social networking sites, for instance, often ask users to identify themselves by age and gender. On sites that provide this type of information about their users, Google can often display your AdWords ads to members of the groups that you prefer, or prevent your ads from displaying to members of groups you don’t want to reach. You can bid more for your preferred demographic groups to help make sure your ad reaches members of those groups.”
It ought to be noted that “Demographic bidding is available for both keyword-targeted and placement-targeted campaigns.”
