Google Business Center
June 10, 2009 by Anna Farmery
Filed under Social Media
Google is amazing for small business owners like myself. What would I do without Google Alerts, Google Reader, Google Analytics to name but 3 tools but now I have been investigating a new Google tool -Local Business Center. You can see a video here
This tool gives so much more data on your Google listings – such as
- Impressions: The number of times the business listing appeared as a result on a Google.com search or Google Maps search in a given period.
- Actions: The number of times people interacted with the listing; for example, the number of times they clicked through to the business’ website or requested driving directions to the business.
- Top search queries: Which queries led customers to the business listing; for example, are they finding the listing for a cafe by searching for “tea” or “coffee”?
- Zip codes where driving directions come from: Which zip codes customers are coming from when they request directions to your location.
Success on the web is dominated by understanding your consumer and this package gives even more insight into what is working, and what is not! And also consumer behvaiour.
