Google Buys DoubleClick for $3.1 Billion
April 14, 2007 by Jayvee Fernandez
Filed under Computers
I’m about to leave for a blogging summit, but I just had to tell you the news right away: Google just bought DoubleClick for a whopping $3.1 billion, all cash. That’s almost double what they paid for YouTube, beating Microsoft’s rumored $2 billion bid. Looks like Ballmer will need another chair.
Text advertising through AdSense, video advertising through YouTube, gamevertising through Adscape, radio advertising through DMarc, and now graphical advertising through DoubleClick — Google seems determined to rule all forms of advertising through their database of intentions.
Since they share revenue with individual bloggers around the world, that’s fine by me.
Comments
10 Responses to “Google Buys DoubleClick for $3.1 Billion”Trackbacks
Check out what others are saying about this post...[...] bid for global advertising domination in a world increasingly dependent on Web services. [...]
[...] Google just released an FAQ on their acquisition of DoubleClick. Choice cuts: We expect that DoubleClick will operate independently until our [...]
[...] Google bought DoubleClick for $3.1 billion, it beat Microsoft’s rumored bid of $2 billion. Looks like Microsoft’s being a bunch of [...]
[...] direct response to Google’s acquisition of DoubleClick, Yahoo announces plans to buy online ad exchange Right Media. Yahoo plans to acquire Right Media, a [...]
[...] While Yahoo responded to Google’s purchase of DoubleClick by buying Right Media, all Microsoft could do was whine. That’s why they tried to buy Yahoo [...]
[...] ads through AdSense, display ads through DoubleClick, and now widget ads through Gadgets — Google’s becoming a one-stop ad [...]
[...] Abundo They finally stopped whining and put their money where their mouth is. In response to Google’s $3.1 billion acquisition of DoubleClick, Microsoft buys ad network aQuantive for $6 billion [...]
[...] Either way, their largest purchase to date uses something they supposedly oppose. Nice impulse-buy reaction to Google, [...]
[...] in cash. Postini is the third-largest acquisition in Google’s history, after Google paid $3.1 billion for DoubleClick and $1.65 billion for [...]
[...] the big boys buy mainstream ad networks, adult online ad networks are reproducing. AVNAds, the adult [...]