Google Enters In-Game Advertising

The long-awaited entry of one of the biggest web advertising firms now tries its hand on in-game advertising.  According to this article from CNET, Google announced the beta of its Adsense for Games program.  This must be the company’s answer to purchasing Adscape Media for $23M almost 2 years ago.

Click the image to show a bigger version of a screenie from a game with Adsense.  This was embedded on Playfish’s Wordplay, a web-based flash game.

Image courtesy of CNET and Google